For years women who fall out of the narrow size parameter’s that the clothing industry has set, have been relegated to online shopping and catalogues to find fashion styles that somewhat fit.
‘Plus size’ is supposed to describe clothing sizing for the ‘curvier’ women of the world who do not fit into the regular sizes fashion has to offer. When high street retailers offer plus size fashion they either never seem to have enough or when they do, the fit is abominable.
Recently there is a big marketing push for ‘inclusive’ fashion and the plus size market has seen an increase in visibility and lucratively for this, but how genuine is this?
Lets be blunt, retailers idea of plus size is size 12 & 14 whilst the average dress size in the UK is said to be a size 16, the ad campaigns usually feature a size 12 model wearing ill-fitting size 16/18 clothes, that just doesn’t look appealing to me or do I feel truly gets me and my needs as a consumer.
Many ‘plus size’ women can relate to the scenario, of walking into a store, you see something you like, Great! And then start the search for your ‘size’, you notice there are loads of size 6 to 12’s evens 14s, and you still feel hopeful. But as you reach the back of the rack for that coveted size 18. Its there. You rush to try it on. And then your heart breaks as you stare into the changing room mirror trying to figure out if you’ve gained a couple pounds or maybe there’s a fastening on the top somewhere you missed that might allow a bit more room.
As beautiful as we were all created we all come in different shapes and sizes, we are not and cannot all be the same and that is the true beauty of variety in life.
Fashion plays a large role in how we create our identities in terms of our individual style, if you are limited to what you have on offer you tend to make do with what you do have. This may not necessarily be a true representation of who you actually are. We all want our clothes to fit in the right places, we all want to spend money on clothes that complement our shape and that we feel comfortable in. With the emergence of multiple Plus size retailers, we now do have more offerings for the curvier woman and with those limited options comes a higher price tag too. The sad thing is, with the higher price tags does not come quality or a good fit. When the Fashion industry as a whole actually listens to real women of all sizes, that’s when there will be true inclusion and less segregation.