Studio Journal — womenswear

STUDIO TALK: YEMZI LONDON

Posted by Esther Oluka on

STUDIO TALK: YEMZI LONDON

Meet Elizabeth the founder of Yemzi London, the burning desire for self expression led to the creation of her brand. THE ‘WHY’ FOR STARTING HER BRAND. Yemzi is an expression of my British-Nigerian identity, I was fostered by an English family since I was 2 months old and this drove my desire for self expression and identity. The story behind fashion prints play such a key role in every collection which are designed by me, taking inspiration from West Africa and digitally print them onto premium materials such as silk, chiffon and satin. I believe that reinterpreting traditions can make...

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COLLECTION INSPIRATION: ALUMA

Posted by Esther Oluka on

COLLECTION INSPIRATION: ALUMA

Aluma is a wrap around crop top style made from cotton and viscose, we took inspiration from the 1970s and Diane Von Furstenberg's designs. Our mood board encompasses our process of inspiration for our brand and where we want to be in design. Traditional occasion wear used in ceremonies as symbolic adornment will be a running theme in all our designs.     Shop Aluma HERE

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